Canyon Ranch
I led the design of Canyon Ranch’s first “exclusive offer” ad campaign, created for A/B testing across key markets. Working closely with internal stakeholders, I produced 13 ad units focused on the brand’s primary destinations: Tucson, Lenox, and Woodside. I also modernized email templates for seasonal offers and re-engagement, contributing to a refreshed visual identity and a more cohesive digital presence.
Role: Senior Digital Marketing Designer
Team: Jen Nelson, Misty Foster, Dena White, Dina Chouramanis Kylie Lacour
Canyon Ranch Shops
I also contributed to the redesign and launch of Canyon Ranch's retail site for a more user-friendly experience. I established the brand’s first retail photography guide, ensuring on-brand execution across 15+ product categories.
Canyon Ranch Wellness Club
Organic and paid content created for Canyon Ranch Wellness Club, a private luxury health and fitness spa, opening in December 2023 in the heart of Fort Worth.
Rendering provided by Canyon Ranch