NORDSTROM
Beauty Design Guidelines
I led the development of comprehensive design guidelines for the Nordstrom Beauty Core, which includes merchant-driven programs like Top Picks, Mini Must-Haves, Beauty Concierge, and Beauty Stylist, all of which are key drivers of the Beauty business. These standards serve as a foundational resource for designers, strengthening visual consistency and brand identity.
Role: Senior Visual Designer
Photographer: Anairim
To establish a more unified brand language, I conducted a design audit of past templates and identified key inconsistencies. I then created a scalable system for each Core program, covering 22 template sizes and over 150 layouts across 33 stores.
In partnership with a copywriter, we introduced the first-ever customer-facing copy for free beauty services. Each design element was developed with flexibility in mind to accommodate varied content and program needs.
