NORDSTROM
Beauty Trend Event
I led the creative development for Beauty Trend Event, Nordstrom’s twice-yearly multichannel beauty event featuring live runway shows, beauty demos, and panels with brand founders, supported by engaging online and social content. Collaborating with internal stakeholders, I developed the seasonal creative direction and oversaw the end-to-end design and production of print and environmental collateral to maintain a cohesive brand presence across all touchpoints.
Beauty Trend Event is historically Nordstrom’s highest-grossing event, driving significant acquisition, engagement, and sales growth.
Role: Senior Visual Designer
Team: Debra Redmond, Marcella Schlitt, Cerilia Rose, Robert Tardiff
Photographer: Amanda Ringstad
Production: OK Works
I also had the opportunity to lead the launch of Nordstrom Beauty's first in-department pop-up shop, Beauty Trend 360°, in collaboration with the Beauty and Accessories Retail Director. Strategically placed in the top 35 stores nationwide, this curated multi-brand destination redefined the in-store experience, allowing customers to immerse themselves in the season's top trends and products. The success of the pop-up extended to supporting subsequent beauty events and fostering collaborations with influencers for impactful social media marketing.
3D renders by Robert Tardiff